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You are here: Home / Blog

What Fireflies Can Teach Us About Marketing Strategy

July 15, 2020 by Yvonne Gerard Leave a Comment

Fireflies in the night sky

On clear summer nights, I like to sit on my front porch and watch the amazing light show performed by the fireflies. The twinkling appears everywhere, high in the trees, some lower in the bushes, and some while flying at ground level. The atmosphere is soft and warm and magical. Mesmerized, I want to understand […]

Filed Under: Growing a Business, Marketing, Newsletter, Success

The 5 Elements Your Small Business Must Have to Thrive in Any Market Condition

June 19, 2020 by Yvonne Gerard Leave a Comment

Businessman with 5 cubes representinh 5 elements your business must have

Small businesses are a critical part of the US economy. They pay the bulk of taxes, employ 48% of all workers in the US, contribute 44% to the US GDP.  And to emphasize how small is small, 62% of US businesses have five or fewer employees.

Filed Under: Entrepreneurship, Growing a Business, Newsletter, Success

The Portfolio Career- An Income From Multiple Small Ventures

May 21, 2020 by Yvonne Gerard Leave a Comment

One thing has become crystal clear from the Covid-19 shutdown. As wealth gets destroyed, people lose their jobs, and governments make things worse – creating your own independent income is critical to your future. Critical because when you’re in control of your source of income, you own yourself,. You can make decisions that are right […]

Filed Under: Entrepreneurship, Newsletter, Starting a Business

How To Start an Online Side-Hustle. 4 Key Decisions to Make

April 10, 2020 by Yvonne Gerard Leave a Comment

The world is certainly much different than what we know as normal. As I write this we are stuck at home during this global pandemic and many people are searching for new ways to earn an income remotely. Whether you’re unemployed, furloughed, or have a job and are working from home, our current crisis shows […]

Filed Under: Entrepreneurship, Find a Business Idea, Newsletter, Starting a Business

Starting a Business After 50 – Here Are Three Advantages

April 2, 2020 by Yvonne Gerard Leave a Comment

Businessman over 50 starting a business

Suddenly you find yourself without a job or being forced into retirement. You don’t want to stop working. You still have a lot to offer and a lot you want to do. You feel rejected, alone, and wondering what you’re going to do with the rest of your life.

Filed Under: Entrepreneurship, Newsletter, Starting a Business

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