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You are here: Home / Archives for Yvonne Gerard

How to Build a Digital Marketing Plan

January 13, 2019 by Yvonne Gerard Leave a Comment

Have you thought: “My business is too small to need a written marketing plan?”

Do you believe that running a few ads on Facebook and announcing your new business on social media is enough?

The truth is, even a small business needs to have a formal plan.

[Read more…]

Filed Under: Newsletter

Four Techniques to Help You Make Tough Decisions

December 30, 2018 by Yvonne Gerard Leave a Comment

We all make hundreds of decisions every day, all day. Most of them are easy. like what to eat for lunch, what to wear, whether to click on an email, or to call a friend

How do you go about deciding on the big, important things?

Important things like:

  • Is your new business successful enough to leave your job?
  • Have you picked the right professional to handle your marketing?
  • Are you offering the right product or service for your market?
  • What is the right price to charge?

[Read more…]

Filed Under: Entrepreneurship, Newsletter, Starting a Business, Success

Do It Yourself Research That’s Effective and Easy

November 28, 2018 by Yvonne Gerard Leave a Comment

 

Why do research?

If you’re just starting a business, or want to offer a new product or service you need market research.

Market research helps you identify the pain points your customers have so you can provide the solution.
A successful business exists to solve a problem or fulfill a need, it’s your job to find out what that is.

[Read more…]

Filed Under: Find a Business Idea, Newsletter, Starting a Business

How to Pick a Great Name for Your Business

October 31, 2018 by Yvonne Gerard Leave a Comment

 

You’re stressed about finding the perfect name for your business.

And you can’t move on until you settle on one.

Understanding some basics about business names will help you find the right name for your business.

There are two parts to a business name. The name and the tagline.

The name is what people recognize and refer to it. The tagline is the phrase under the name that clarifies what you do. When you’re looking for a business name there are two ways to approach it. Either try to find a name that is made-up and unique, or use a name that is descriptive of the business.

[Read more…]

Filed Under: Newsletter, Starting a Business

Do You Need to Acquire New Expertise? Here Are 7 Ways to Do It Faster.

September 20, 2018 by Yvonne Gerard Leave a Comment

As an aspiring entrepreneur, acquiring new skills and expertise is important for business successful.

 

You may need to become more knowledgeable in your niche, or learn some new aspect for running your company.

 

An entrepreneur always has to keep up with the changing environment, and learning is key for that.

 

Research shows that there are several ways to acquire knowledge faster and make it stick.
Learning faster is not the only important part. It’s critical to be able to recall and apply the information.

 

Here are seven ways that research tells us works.

[Read more…]

Filed Under: Entrepreneurship, Newsletter, Success

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