Setting the right price for your product or service can be puzzling.
You don’t want it too high and lose sales, but you don’t want to leave money on the table with a price that’s too low.

A business is a system. And like any system, all areas have to be working well and in harmony with the other parts of the system. If there is a breakdown in one area, then the whole system or business will suffer.

There are two models used to describe business marketing, a funnel and a flywheel. How does each one work and which is better for your business?

This month we talk about marketing and having a different way to go about it.

Every business needs traffic, prospects, and sales to be viable, or there is no business.

No matter how great your product or service is, you need to get the attention of your market if you want to have clients. And only through interested prospects will you get sales.

That is done in one of two ways, buying or earning attention.

You need to create a strategy that will build a successful business. But, before you can design your business, you need to know the why, who, what, when, and how.
First, you’re going to define the purpose of your business and your unique advantages.
What are you trying to achieve and what are the benefits of working with you?