What audience will benefit from your skills, interests, and experiences?
Once you have that idea, you need to do research to find the audience that wants what you know and is interested in what you can offer them.
There’s much advise that you must find your passion in order to start a business?
There’s a belief that only with passion can you create a business you love. That only if you have passion will you stick to working through the tough times and grow your business.
However, there’s a different view, that passion doesn’t come first, it follows success.