You want to start a business. But why? What is the reason you tell yourself and everyone else who asks? Is this your surface reason or your REAL reason? Digging Deeper The first step to starting your business is to discover your true self and what is driving you. With self-discovery, you will understand your […]
Why You Need a Vision Board and How to Make One
One of the most powerful tools you can use to reach your business and personal goals, is a vision board. A vision board is a collage of selected pictures, inspirational quotes, positive words, thoughts, and mementos that have a special meaning for you. They represent what you want to accomplish, how you want to […]
What is a Niche Market and Why do I Need One?
What is a niche market? At its simplest, it’s a segment of a larger market. It’s a specific sub-audience with its own interests and problems. This sub-audience can be the focus of your business. By defining what group you serve, you tell the world you’re not for everyone.
Why Defining Your Brand is Essential
As a new business, creating your brand should be a priority. Few entrepreneurs fully understand what a brand is and why it’s so important. Maybe you feel, “with everything needed to get the business running, branding is not at the top of the list” But it should be. Here’s why. From the beginning you […]
Has Another Year Passed Without You Starting Your Business?
I ask prospective members, “what’s holding you back?” They usually answer with the following: unsure what to do first unable to make a decision prioritizing what’s important struggling to take action feeling lost and alone These are problems for all business owners, but especially from start-up through the first year.