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You are here: Home / Archives for Marketing

How to Create a Powerful Facebook Ad

May 14, 2021 by Yvonne Gerard Leave a Comment

Man looking at a Facebood ad on computer

This month, I’ll start where I left off. Getting traffic to that landing page so you can analyze the metrics to see if your idea does have significant interest. But, before we learn about metrics and traffic information we will spend time on the Facebook Ad itself.

Filed Under: Growing a Business, Marketing, Newsletter, Starting a Business

What Fireflies Can Teach Us About Marketing Strategy

July 15, 2020 by Yvonne Gerard Leave a Comment

Fireflies in the night sky

On clear summer nights, I like to sit on my front porch and watch the amazing light show performed by the fireflies. The twinkling appears everywhere, high in the trees, some lower in the bushes, and some while flying at ground level. The atmosphere is soft and warm and magical. Mesmerized, I want to understand […]

Filed Under: Growing a Business, Marketing, Newsletter, Success

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