A good mission statement concisely defines your organization and the essence of your business.  It provides a clear description of what you do, who you do it for, and why you do it. It includes your overall goal, what kind of product or service you provide, your primary customers or market, and your geographical area.  And, most importantly, the value the company creates through its products and services.

Creativity is the ability to develop new ideas or utilize objects or information in novel ways. When you’re being creative, you can see the hidden patterns, make connections between things that aren’t normally related, and come up with new ideas.

Motivation is a drive or need that compels us to take action.

It comes about when we desire a change in ourselves or the environment.

Focus is a necessary ingredient for success in any project, learning a skill, or starting a business. Focus is defined as distraction-free concentration, while giving sole attention to the activity at hand.