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You are here: Home / Blog

2021 Year in Review

December 8, 2021 by Yvonne Gerard Leave a Comment

As a thank you to all my loyal readers, I’ve put together all the content I published over the past year, the best of the curated links I recommended, and all the books I found valuable.

Filed Under: Entrepreneurship, Newsletter

Freedom-Real Freedom, and How to Get It

November 19, 2021 by Yvonne Gerard Leave a Comment

Eagle soaring symbolizing freedom

It all started with one sentence spoken during a webinar I was watching. The guest was explaining her struggles with an overreaching governmental authority. She said that, to protect herself, she was changing her status to become an American State National!

Filed Under: Newsletter

A Different Marketing Strategy

October 15, 2021 by Yvonne Gerard Leave a Comment

Woman creating a different marketing strategy

This month we talk about marketing and having a different way to go about it.

Every business needs traffic, prospects, and sales to be viable, or there is no business.

No matter how great your product or service is, you need to get the attention of your market if you want to have clients. And only through interested prospects will you get sales.

That is done in one of two ways, buying or earning attention.

Filed Under: Growing a Business, Newsletter

A Strategy for an Effective Profit Model

September 17, 2021 by Yvonne Gerard Leave a Comment

the profit model at a cafe

This post will be developing a profit strategy that ts your business goals with what to do to reach those goals.
It has several parts.

Filed Under: Building a Business, Newsletter

A Successful Business Needs a Well Designed Strategy – Start Here

August 13, 2021 by Yvonne Gerard Leave a Comment

Business Strategy

You need to create a strategy that will build a successful business. But, before you can design your business, you need to know the why, who, what, when, and how.
First, you’re going to define the purpose of your business and your unique advantages.
What are you trying to achieve and what are the benefits of working with you?

Filed Under: Growing a Business, Newsletter

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